Search results for "ICT for external use"

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ICT for external use in Croatian four- and five-star hotels

2016

The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CRM), communication with customers, promotional supports, and online order receptions. Design/Methodology/Approach – The empirical research took place in 38 upscale (26 four and 12 five-star) hotels located in Croatia, in the regions of Dalmatia, Istria, and Kvarner, and in the city of Zagreb. The data were collected through a structured questionnaire administered mainly during personal interviews …

media_common.quotation_subjectCustomer relationship managementTX901-946.5ict for external usePromotion (rank)Empirical researchSales promotion0502 economics and businessMarketingmedia_commonICT for external use; advanced technology; promotional supports; upscale hotels; Croatia.upscale hotelsbusiness.industry05 social sciencesInformation technologypromotional supportsHospitality industrycroatiaInformation and Communications TechnologyOrder (business)Tourism Leisure and Hospitality Management050211 marketingBusinessICT for external use; advanced technology; promotional supports; upscale hotels; Croatiaadvanced technology050203 business & managementHospitality industry. Hotels clubs restaurants etc. Food serviceTourism and hospitality management
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